Marketing Management Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Management - Assignment ExampleThis has led to the growth of tremendous controversy in the reality wide markets among various fast foods brands in quick service or packaged formats. In this particular assignment, the focus is laid on Dominos Pizza, which is considered as the leader in the pizza rescue business in the US on the basis of consumer spending and occupies the second position in the globe, while comparing in terms of sales (Annual Report, Item 1). The federation, founded in the year 1960, provides quality products that are made available to the consumers at affordable prices with excellency in product delivery (Dominos.com, 2008). I. Marketing Mix The marketing mix of a company increasingly talks about the process of entertain generation, value communication, value distribution and value capture through the 4 Ps of marketing which is commonly represented as product, place, promotion and price. Product The worlds second largest pizza company in the world in t erms of volume has a highly diversified line of product portfolio. The companys main product offerings are mostly the diversified kinds of pizzas that help the company to cater to the hunger needs of the consumers belonging to the mass markets by providing the involve and desired nutritional food value through its food products to the customers. Apart from the basic product offering of pizzas, the globally present pizza manufacturer and delivery brand focuses on the process of value generation, value distribution and value capture through a widely diversified portfolio comprising of various categories of product identical pasta, breads, chicken products, sandwiches, chips, drinks, deserts as thoroughly as some by product type auxiliary offerings. It also needs to be mentioned that in an onset to service and cater to the needs of the customers in a better manner, the company also allows the consumers and customers to opt for customized product offering depending on their persona l choice and preferences. Among each(prenominal) of these diversified product lines, the company has various product variants which helps their product appeal to a broad range of customers in the American region as well as in various countries all over the globe. Place The largest pizza delivery company in the US follows a very generalized still highly well developed and advanced model for the process of distributing value to the consumers. The company follows the strategy of expanding and entering in various markets through the process of offering franchisees. By the process of offering franchisees in various markets, the company gets the option for going for both intensive as well as exhaustive distribution of products. As of todays date, the company has presence in various locations all over the globe with a store count of more than 9000 world-wide (Annual Report, p. 14). Promotion The company uses a mix of online and offline processes for promoting its products. For the purpo se of increasing product and brand awareness in new markets, the brand goes for exploiting traditional promotional media care the television, hoardings, banners, newspaper ads, etc. The company also goes for in store promotions like offering discounts, coupons, value for money combo packs to promote its