Managing Schools Corporate Image - a Case Study in University Essay

Managing Schools Corporate Image - a Case Study in University - Essay ExampleJust as all other wads express in the community, pedagogical institutions are not exempted from this common situation in the community. It is necessary for educational institutions to pop a good pictorial matter and identity towards the community since they are considered responsible in shaping the next of every nation.As simple as these two ideas may seem yet in reality, this is genius of the most difficult and the most complex challenges that a business may face that concerns management these days. In order to address this challenge, every organization must understand and recognize the importance of collective show and identity. (http//www.lippincottmercer.com/insights/a_roberts03.shtml, para 4)In order to make sure that the company is developing the reputation it seeks from the community, the need for short aligning these two component parts - corporate image and corporate identity, is held nec essary furthermore considered to be the only centering of attaining such expectations. (http//www.lippincottmercer.com/insights/a_roberts03.shtml, para 2 & 5)Identity goes to the heart of how a company creates value in the food market and in the financial markets. In a nutshell, that is the very essence of image management. This key element in building the reputation of the organization includes the organizations purpose, its vision, its strategy and its business objectives. (http//www.lippincottmercer.com/insights/a_roberts03.shtml, para 2, 5 & 6)As a whole, corporate identity consists of all its products and services, as well as how its people behave that is projected through the shared values of the organization and its employees. Corporate identity digs deeper as to the process and the ways in which the company creates its own value in the community where it markets its products and services. (http//www.lippincottmercer.com/insights/a_roberts03.shtml, para 2, 5 & 6)On the ot her hand, corporate image has to do something with the people who had availed of the corporations products and services, their impressions and associations towards the corporation as perceived through their experiences with the company. Generally, these impressions and association that the consumers have actual within themselves can however be controlled by the corporation. Everything that the consumers have to go through is capable of creation controlled by the corporation to a greater or lesser degree. This may include the tone and elan of its employees, its pricing structure, the quality of its customer service, the publicity it receives from the media, its social responsiveness and its activities in the community. (http//www.lippincottmercer.com/insights/a_roberts03.shtml, para 7) It is and has been conceptualized more often than not in terms of the visual aspect it projects to the people. In business management studies, they also suggest that image is determined mostly by t he organization and is presented to the employees in both verbal and visual form. (qtd in Moffit & Williams, 1997)Managing effectively the corporate image and identity is considered as the only way of building the desired reputation of the corporation towards its target consumers. (http//www.lippincottmercer.com/insights/a_roberts03.shtml, para 7)Hong Kong Institute of Education (HKIEd) - A Case StudyPedagogical institutions, unlike any other corporations, have a more challenging management strategy