Swot Analysis: Javanet Internet Cafe

SWOT psychoanalysis JavaNet Internet Cafe agate line Overview JavaNet Internet Cafe is to be the origin high tech lucre cafe in Eugene, Oregon. The cafe entrust provide computer equipment, as well as high move net profit access as well as coffee and bakery items. The spell of this comp both is to provide advanced lucre function to the humans that whitethorn non be afford fitted in berth use. Also, the vocation plan admits a training staff to assist new net users in learning the basics of the internet.The goal of this plan is to provide an upmarket social and educational purlieu for those who desire internet access as well as social interaction and technical assistance. Strengths JavaNet has sought tabu a inner staff who ar eager to teach internet basics to new users. They have purchased state of the art equipment which volition appeal to users who may not be able to afford the best equipment in their kinfolk or office. The company will offer a higher-class en vironment than other coffee suffers or internet cafes.The amenities will include hard wood tables and booths, track lighting, local art, and upscale coffee house equipment. The bank line appears to have sufficient capital from grants and investors to maintain operations for the archetypal year. The small scale of the business requires only a small staff, and the business model appropriately includes the necessary management. The market segments ar accurately set as a split between new internet users, and the to a greater extent experienced power users. The business plan includes appropriate services for some(prenominal) segments.The marketing plan is effective for this type of business. Local advertisement and newsprint ads will be appropriate for the local scale of the business. Weaknesses Like any other engineering science based company, JavaNet is heavily dependent on a rapidly changing market. Computer applied science, to include hardware and software as well as the use rs evolve very quickly. While computer technology may require the most attention in a triplex service business such(prenominal) as this one, the other half should not be neglected. It seems as though not enough thought has kaput(p) to the coffee shop aspect of the business.In order to be private-enterprise(a) with the high volume of coffee shops in Eugene, a staff who is k outrightl boundary lineable and trained in making and serving specialty drinks will overly be necessary. Opportunities Since this business was to open in 1998, the demand for public internet access was high. In Eugene, Oregon, JavaNet would be the first cafe to offer internet access as well as specialty coffee. There are several high end coffee suppliers in the region and sweeping cost for quality coffee beans is relatively low compared to resale value.The demand for gastronome coffee is high, and should do well with the quickly growing interest in internet access. At the time, in 1998, home internet access wa s not affordable for everyone, and the dial up services were certainly not as fast as the T2 connections being offered by JavaNet. Access to new and high-ticket(prenominal) Software applications would be ready(prenominal) to customers that would not normally be functional unless the person had access to an office or school computer lab. Threats The superior threat to this business plan may be offering services that are appealing enough to bring customers from their home to the cafe.As technology advances, the cost of ownership for high tech computing and internet equipment goes down. The equipment that is available in the cafe may soon be available for home purchase at an affordable cost. Having seen the future since the start up of this business, we now know that high speed internet access is available in the home at a very affordable price. Many larger, mainstream solid food franchises now offer wi-fi (high speed wireless internet access) in their establishments.McDonalds and Starbucks are two of the first companies to offer free wi-fi in almost all of their United States locations. For JavaNet to remain successful and competitive, the owners and staff must continually characterize and evolve their business plan to be one step onwards of the services that are offered for in-home use. In 1998, a high speed internet connection along with laser printing and access to popular software, such as Adobe Photoshop and Microsoft Office applications were not affordable to many for home use.Ten years later, most of these items are commonplace in the home. some other threat will be competition from similar businesses. While JavaNet may be at the front of the Cybercafe wave in Eugene, similar businesses will be starting in the near future. The owners and operators must be able to foresee the competition and have the ingenuity to offer cutting edge services that are not available from the competition. References Internet Cafe Business Plan. (n. d. ). Retrieved July 18th, 2009, from http//www. bplans. com/internet_cafe_business_plan/executive_summary_fc. cfm