Primark Strategy

Introduction Primark Primark is a clothing retailer, direct in Ireland, the United Kingdom, the Netherlands, Germany, Spain, Portugal and Belgium. It operates a summation of 196 stores with 38 in Ireland, 138 in the UK, 14 in Spain, 2 in Germany, 1 in the Netherlands, 2 in Portugal and 1 in Belgium. Whilst the companys main headquarters be based in Ireland where it trades as Penneys, the drawing string is a subsidiary of Associated British Foods plc (ABF), and is in conclusion controlled by the Weston family through Wittington Investments.The company positions itself as marketing fashionable clothing at competitive prices. In England the name is generally pronounced /? pra? m? rk/ PRY-mark. However, in Wales, Yankee Ireland, Ireland, and Scotland it is usually pronounced /? pri? m? rk/ PREE-mark. era the pronunciation on the Primark corporate film is PRY-mark the company had an intensive annual advertise campaign each Christmas during the 1980s in which the store was referr ed to on several make (throughout the song/jingle) as PREE-mark, although in the majority rule of Ireland this lyric was dubbed over as Penneys. Liverpools louvre story 84,000 sq ft Primark was the worlds largest, but has straighta room been superseded by the Primark in Bristol at 82-92 The Horsefair Bristol with 100,000 sq ft. Primark is a fast-growing, major, shelter clothing retail collection employing 27,800 people. Primarks own brands All of the companys merchandise is do specifically for the company and as such(prenominal) Primark has its own brand names Ryans value Socks Atmosphere womenswear/footwear Butler &038 Webb agiotage formal menswear Cedarwood State quotidian menswear Denim Co. womenswear, casual mens and childrenswear primal Days babywear young lady 2 Girl young girlswear Opia accessories Rebel Senior senior(a) boyswear Rebel Junior younger boyswear schoolgirlish Dimension (YD) older girlswear Primark Beauty Cosmetics Primark inhabitancy ho me items Secret Possessions lingerie, womens nightwear Essentials canonical Cheaper Items Beach club- Luggage, ladies beachwear The companys scheme for the trading Key Strategies Following the knowledgeableness of new provisions concerning the duties of directors under the Companies subprogram 2006, directors must act in the way they consider, in good faith, would be close likely to promote the long-term victor of the Company for the benefit of its members as a whole.In so doing, the directors should have encounter to a sum of factors listed in that Act. Those factors overwhelm having regard to the Companys employees, the need to foster the Companys business relationships with suppliers and others, the impact of the Companys operations on the confederacy and the environment and the desirability of the Company maintaining a reputation for high standards of business conduct. With this in mind, the company has reaffirmed its commitment to a number of overriding principles.